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Growth Opportunity Assessment
Cognesis' Growth Opportunity Assessment is designed to help you quickly decide where to focus your marketing activities in order to increase sales the fastest with the least investment. It takes as little as one hour of your time and I can typically get results back to you a day or two after you've provided the required business information. Of course all information provided to me is kept strictly confidential.
During the assessment, I examine the six key aspects of your business' historical marketing performance to determine where marketing investments offer the best potential return. The six areas are:
When we're done, you'll have a comprehensive view of your marketing activities and have identified how you can most easily grow your business.
Marketing Strategy Update
Chances are things have changed since you last chose your marketing strategy. Have competitors entered or left your marketplace? Have buying habits changed? Do new regulations or legislation affect you? Has new technology changed your industry? Have you learned a thing or two from your own experience? These are but a few of the dynamics that can make your marketing stragey out of date.
Our Seven Point Marketng Strategy Update helps you make sound, up-to-date decisions on:
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The response you want from your marketing
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Who you sell to
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Why you are uniquely superior
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How you distance yourself from your competition
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What you want to be known for
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What marketing tools to use
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What to invest in marketing
The Markeitng Strategy Update typically can be completed in two 2-hour sessions
Marketing Campaign Design
An effective marketing campaign starts with a plan to move prospects to purchase. We can help you map out a complete step by step process to create awareness, build interest, establish trust, and to motivate commitment to buy, repurchase and refer. Along with this "campaign blueprint" we develop a detailed list of everthing necessary to execute the campaign. You then produce the campaign, we help you get your campaign into production or we do it for you, whichever you chose.
Campaign Set Up
We beleive that automation is key to maximizing your marketing return on investment. We set up your campaign automation so that your campaign runs like clockwork
Campaign Management and Optimization
The final step in achieving your sales growth goals is optmizinf every step of your campaign to tune its performance, just like you tune your car's engine to get optimum power and fuel efficiency
We report to you on camapign performance recommend, improvements and test changes in a continouos imrpovement process that increases sales eprformance and return n your marketing investment
For web based businesses...
As a web based business, lead generation starts with getting visitors to your site. We can help by designing, settingup and managing paid and organic search marketing campaigns
Paid Search
Set up and manage pay-per-click campaigns
Identify appropriate keywords through keyword research
Compose advertising text
Set up search advertising
Monthly advertising performance reporting
Optimize to improve campaign performance
Analyze site conversion rates
Page testing
Organic Search
Audit your website's "searchability"
Keyword research
Optimization of page content
Monthly reporting
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